FASHION REVOLUTION
Canada
Welcome, fellow Canucks!
Fashion Revolution Week (April 22-28, 2019) is just around the corner, and we’re gearing up for Canada’s biggest #whomademyclothes campaign yet. Scroll down to find event listings from Edmonton to Halifax, and for our latest news, follow @fash_revcan on:
Don’t forget to tag @fash_revcan on your posts so we can find and repost them!
Take the Pledge!
The Consumer Pledge
During Fashion Revolution Week [April 22-28, 2019],
I’ll at least one brand #whomademyclothes on Instagram, Twitter, or Facebook.
I’m ready to accept imperfect answers, and to support my favourite brands in setting measurable, attainable sustainability goals.”
A note from the FashRevCan team: We’re building a movement that’s rooted in calling people in, not calling them out. We think there are two great ways to use the #whomademyclothes campaign:
- As a way to kindly invite brands without apparent sustainability goals to set at least one, and be part of a movement that’s rooted in progress, not perfection.
- As a way to shine a light on brands whose sustainability efforts you already love, but who may not know they can access a global Fashion Revolution audience by telling their #imadeyourclothes story.
Choose one or both approaches – just make sure you’re inviting engagement, not shame. The goal is creating real change, not guilt.
The Brand Pledge
During Fashion Revolution Week [April 22-28, 2019],
we will publish to Instagram, Facebook, or Twitter one measurable, attainable goal for improving our impact on people or planet by Fashion Revolution Week 2020. If we know the people behind our products, we’ll publish an #imadeyourclothes post, too.”
A note from the FashRevCan team to brands: this can be scary stuff, friends, and we know it. The goal here is progress, not perfection – and to show your customers the real-life, often uncomfortable challenges of building an ethical apparel line from the inside out. Have no idea who makes your products? Don’t hide. Tell your audience about the sustainable choices you have made, and what resources you’ll need to make more. Already running a business you’re pretty darn proud of? Help your audience understand what challenges you’re still facing, and how they can support you through them.
Fashion Revolution Canada’s philosophy
We’re focused on progress, not perfection – and on calling people in, not calling them out. We acknowledge how hesitant conscious brands and consumers can be to call themselves “sustainable” or “ethical” – they’re worried about being called out on the problems they haven’t yet solved.
The problem is that these are the leaders, in all their imperfection, that a true fashion revolution will need. And they’ll need supporters who applaud the work they’re doing, and support them in tackling the changes still to be made.
If you’re a brand, tell #imadeyourclothes and be transparent about what sustainability challenges you’re facing. If you’re a consumer, ask #whomademyclothes and be ready to accept imperfect answers – in fact, tell the brand that you expect them. A true fashion revolution is only going to come when we’re ready to be a little vulnerable.
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