Welcome, fellow Canucks!
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Fashion Revolution Canada’s philosophy
We’re focused on progress, not perfection – and on calling people in, not calling them out. We acknowledge how hesitant conscious brands and consumers can be to call themselves “sustainable” or “ethical” – they’re worried about being called out on the problems they haven’t yet solved.
The problem is that these are the leaders, in all their imperfection, that a true fashion revolution will need. And they’ll need supporters who applaud the work they’re doing, and support them in tackling the changes still to be made.
If you’re a brand, tell #imadeyourclothes and be transparent about what sustainability challenges you’re facing. If you’re a consumer, ask #whomademyclothes and be ready to accept imperfect answers – in fact, tell the brand that you expect them. A true fashion revolution is only going to come when we’re ready to be a little vulnerable.
Fashion Revolution is only five years old and already the world’s largest fashion activism movement.
We will continue to push for greater transparency through investigative research,
inspiring informative content and creative events, but we need your help.