Who made my Fashion Revolution patches?
People’s presence in the supply chain for branding and labeling in fashion is paramount.
Avery Dennison RBIS provides end-to-end solutions for some of the most exciting brands, prominent retailers, and state-of-the-art manufacturers in the apparel and footwear industry around the world. In the spirit of Fashion Revolution Week, we are sharing some information on #whomademyclothes, and what this means for branding and labeling for some of the biggest fashion brands in the world.
Observant, hardworking, resourceful and talented.
The people of Avery Dennison RBIS are integral to its success and our factories play a valuable role providing our customers with the latest in innovation and trends. Operating world-class manufacturing facilities, offering branding, retail and technical solutions, our global sites are designed to efficiently meet the needs of our customers, regardless of where they are.
Established in 2000, our Panyu facility in Guangzhou, China provides many global garment and textile brands with breakthrough apparel labeling and branding solutions, operating with excellent quality and service. With over 40,062m2 operated by nearly 3,800 employees, Panyu leads world class thermal printing, RFID applications, printed fabric labels, heat transfer labels and woven labels.
This is where the majority of woven labels for care content and branding patches are produced using recycled yarns.
Our commitment to sustainability
Guided by our 2025 sustainability goals, we work hard to ensure our employees are treated fairly and with respect, while delivering innovative products that reduce our environmental footprint to the best of our abilities.
As a publicly owned company, our biennial sustainability report is available online and in other forums, and the conversation is kept moving among stakeholders both inside and outside our company.
About the Fashion Revolution patches
Made with up to 90% recycled yarns, you may have seen these in the #haulternative videos, on how to apply a patch. Recycled yarns are made with Post Consumer Waste, consisting of responsibly sourced and certified materials, which are then cleansed, scoured, ground up and dyed, then woven as warp or weft yarns into beautiful fashion statements.
This process means Avery Dennison RBIS purchased more than 74 tonnes of recycled yarns in the first quarter of 2017 for North Asia alone, substantially reducing the need for virgin yarns and the waste materials destined for landfills. The reduction in weight is an average of half of the same patch or design with only virgin yarns, also reducing overall weight of garments.
One of the reasons these Fashion Revolution patches are so beautiful is because they remind us how we can update or mend our treasured items into something new, without contributing to the waste stream.
Want to learn more about our sustainability goals and our people?