From a Special Needs School to an Empowering Sustainable Fashion Brand

When Ubuntu Made first came to Maai Mahiu, we found a community of children with special needs and their mothers being mistreated and secluded. The stigma and lack of understanding surrounding special needs in Kenya means extremely limited access to essential services such as education, affordable healthcare, physical rehabilitation, and vocational training. This leads to limited opportunities for social inclusion, many social and economic issues for their families, and ultimately limits their ability to live the life of dignity that they deserve. Ubuntu first created the Ubuntu Special Needs Centre (SNC) to combat this stigma and injustice by providing therapy, education, and vocational training to youth with special needs in Maai Mahiu. Caring for these children had been a full-time job for their mothers, so soon after enrolling their children in the SNC their Mums started a new conversation with the founders: “Now that our kids are out of the house, can you help us do something productive with our time?”

The answer was a fashion line, initially imagined to create jobs for these Mums. Today, those same women have formed into a sisterhood revered in the community: women who provide for their families, purchase land, and venture into their own successful entrepreneurial efforts. Which is why it’s not simply about creating jobs.

“Plenty of people have been given opportunity, but they don’t feel empowered,” explains Zane Wilemon. “There’s something magical about our culture and creating a job within that; it then empowers the whole community.”

This conviction is what led Ubuntu Made to design and launch the Afridrille. At the intersection of customization and sustainability, the Afridrille merges customer experience with genuine connection. Based on the popular espadrille style shoe, their version marries modern on-demand manufacturing technology to an artisanal production process. Customers can choose from an incredible array of styles, choosing from a range of canvas colors, printed patterns, pattern colors, and African kanga linings. There are over 23,000 different design options, so each pair represents the personality of the individual customer. That means that each pair must be made to order, not produced in bulk in advance.

The key to making this process work is technology and expertise provided by Zazzle, a Silicon Valley company that makes customizing anything a possibility. They’ve applied their cutting-edge technology to enhance the customer design process and have dedicated hundreds of hours of senior staff time to help Ubuntu develop the new product, in a collaboration that re-defines what true “corporate social responsibility” represents today.

“At Zazzle we’re thrilled to extend our platform and technologies to Makers who craft products with soul, made from the heart. And there’s perhaps no better example of this than the Ubuntu Mums,” explains Jeff Beaver, Zazzle co-founder and Chief Product Officer. “Through our partnership with Ubuntu we’ve learned that providing economic opportunity is exponentially more impactful, and sustainable, than handouts or charity. These Afridrilles are more than just awesome shoes, they are a celebration of the human spirit, and every single pair empowers these Mums, their special needs kids, and their larger community. What’s better than that?” 

Crowdfunding the product launch via Kickstarter allows Ubuntu to build up production capabilities, expand the skillset of their ‘Maker Mums’, and perfect a complex operating process with the support of the Kickstarter community.

“Never underestimate the power of the entrepreneurial spirit and what can happen when people collaborate on something bigger than ourselves,” says Wilemon. “With the support of Zazzle and an eager crowdfunding audience, together we will scale up production and empower thousands of women and families in Kenya.”

At Ubuntu, empowerment means more than providing handouts or even a sustainable job. It means offering people a chance to create their own lives and livelihood. Ubuntu Made pays above-market wages to all of our employees – up to 4 times as much as they would have been able to find elsewhere in the community. We also provide health insurance to all our employees and their families, a rarity in Kenya where less than 20% have access.

The job skills our Mums learn and the money they earn empower them to buy homes – more than half of Ubuntu employees are homeowners compared to 1% nationwide. They are able to provide for their families, and sometimes start their own enterprises. They earn more than money; they earn respect in their community. Together, by providing disabled children with the healthcare and education they need, we empower them to realize their fullest potential.

That’s empowerment. That’s Ubuntu in action.

Simo – Rhita creation

C’est en 2012, lors de son premier voyage en Inde que Rhita Benjelloun découvre la lithothérapie:  approche holistique de soin, basée sur l’influence subtile, que peuvent apporter les minéraux sur le bien-être de la personne à son contact.

Passionnée de bijoux depuis son plus jeune âge et fascinée par la beauté, l’infini diversité des  pierres et leurs pouvoirs énergétiques , elle créera à son retour sa marque rhita créations:  des bijoux uniques, réalisés à la main, en argent 925 et sertis de pierres fines venant d’Inde.

Une manière pour elle d’allier la précision que lui impose son métier d’architecte au savoir faire du travail de l’argent de son pays d’origine, le Maroc. Chaque bijoux assemblé est unique et habillé d’une esthétique contemporaine et épurée, où la pierre est travaillée de la manière la plus respectueuse qu’il soit.

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Simohammed a 33 ans, et est né à Fès au Maroc.

Chez rhita créations, il s’occupe de l’assemblage à la soudure,  du sertissage et polissage. La soudure est ce qu’il préfère: c’est l’étape la plus délicate, car celle-ci doit être parfaite, fine et la plus discrète possible. C’est aussi la phase de la transformation et de la concrétisation du bijoux. Une phase décisive qu’il adore.

Ce qu’il aime le plus dans la vie: Le MAS (équipe de foot de la ville de Fès) et le FC Barcelone 🙂

Quand à moi ce qui me plait dans notre collaboration est d’abord son sourire d’enfant  lorsque je lui donne à travailler des pièces compliquées, mais aussi son sérieux et son amour pour le travail bien fait.

 

Facebook: rhita créations 
Instagram: rhita.creations

contact@rhitacreations.com

 

#WeMadeYourBaskets: Fashion Revolution Week 2018

Fashion Revolution Week is here again and its mission remains unchanged: to campaign in a positive way for greater transparency in fashion supply chains. For a brand to be able (and willing) to publish details of its supply chains means that they are far more likely to be working ethically: safe, clean and fair. And knowing the true provenance of your purchases empowers you, the consumer, to make fully informed buying choices.

We’re not only willing and able to tell you about where and who our baskets come from – you can’t usually stop us shouting about the weavers and their incredible craft! We visit as many cooperatives as we can throughout the year and we’re in daily communications with most cooperative chairladies during the dry seasons when the weaving steps up a gear. It’s vitally important for us to build relationships and empathy with the people behind our baskets; to hear their stories and to see how they live. We hope that you enjoy hearing their stories, too.

Spoiled for choice as we were for whom to feature in this blog post for Fashion Revolution Week (so many interesting and inspiring people to talk about), we have decided to tell you a little more about a weaver named Ntomulan Lesania, who makes some of our Nomadic Beaded Baskets from her home in rural Ngurunit, Northern Kenya.

Back in March 2017, Camilla headed out to meet the Ngurunit Weavers Group. These weavers are semi-nomadic pastoralists (herding camels, cattle, sheep and goats) known collectively as Ariaal: they don’t belong fully to either the Samburu or the Rendille tribes – Ariaal is a mixture of the two. The Ariaal people are known for their peaceful ways and their openness to compromise, merging characteristics from both traditions – in house building, in bead making and in handicrafts – and speaking the two tribal languages interchangeably.

Ntomulan Lesania is a single mother: widowed, with six children aged between 3 and 18. She was her late husband’s second wife, and she had three children before marrying him – and then went on to have three more children with him. Here are some excerpts from Camilla’s interview with her:

The multi-coloured layers of beaded collars, headdresses and earrings worn by the Samburu women denote not only marital status but also other clues as to a woman’s rank within the tribe. Beads, buttons and sequins in different colours can signify anything from her husband’s wealth to how many sons she has birthed.

Where did you grow up and did you go to school?

I grew up in Ngurunit. I didn’t go to school. Instead, I looked after the animals in my family: goats and camels.

Do your children go to school?

Four of my six children go to school. Two boys, and two girls. The youngest two look after the family animals. I have to pay for them to attend school. Primary school is free, but secondary school is fee-paying.

Not all the children here go to school. Children who are especially good at looking after the animals will usually stay home, whilst their siblings might attend school. Sisters from the same families will sometimes be dressed differently: those who were educated will often wear more Western clothes, whilst their siblings who did not attend school wear traditional Samburu beads.

How do you make the money to pay for schooling?

I make money through basket weaving, and selling livestock, and goat and camel milk. We receive camels when we get married and we invest in livestock when we save enough money. The current drought means that livestock are dying, however. There is more drought in the area than ever before. If there are one or two failed rains, this is considered a drought, and life becomes hard for people and their businesses. Since 2006 there have been no consecutive years without drought. Recovery from a drought can take up to a year.

Life has changed considerably for Ariaal women in recent years. In this rural region of Kenya where milk is precious currency, women are now allowed to own milk-producing camels as well as milk itself. When Camilla visited in March 2017 the drought was very bad and governmental parties were slaughtering cattle to be eaten by their owners, then paying the owners for the value of that animal. This is a scheme called Food Relief, and serves the dual purposes of putting the animals to good use so that they do not starve, and feeding the people without seeing them out of pocket.

How long have you been weaving for and how did you learn?

I saw my older sister weaving, and learnt the art from her. She was only just married at that time, so still a teenager.

How does the income from the weaving help support your family?

The income from weaving helps me to buy food, pay school fees, and pay for school transport.

What makes you happy?

When my kids are around me, and we have no problems. When I am able to feed them all, and when they are happy.

What do you feel would help women to overcome the barriers they face in the working world?

More basket orders. Money helps to solve problems here. We need to earn a living.

Do you feel successful being part of a growing weaving cooperative?

Yes. We are all proud! This group is important to me: it gives me support. I am a single mother, and I get help from my friends. If I have an order to deliver, for example, my friends will help me with the children.

Ntomulan’s woven baskets – the Pambo Palm collection – were traditionally created by the Rendille people as vessels for collecting camels’ milk.

Fashion Revolution Week falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more, on 24th April 2013. During this week, brands and producers are encouraged to respond with the hashtag #imadeyour… (insert product) and to demonstrate transparency in their supply chain.

Few Fashion Brands Serious About Addressing Exploitation

KnowTheChain have launched a ranking of 20 large clothing and footwear companies on their efforts to eradicate forced labor and human trafficking from their supply chains. Their Apparel & Footwear Benchmark Findings Report found only a small group of companies seriously addresses exploitation. Most companies have systems in place to monitor and react to forced labour and human trafficking, but few companies address systemic causes.

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The four highest performing companies (Adidas, Gap, H&M and Lululemon) achieve scores above 60/100. Among the lowest performing companies are Hong Kong-based Belle International Holdings (0/100), Chinese clothing manufacturer Shenzhou International Group Holdings (1/100), and the luxury Italian fashion house, Prada (9/100). Across seven measurement areas, the average company score is 46 out of a possible 100. Overall, luxury brands including Hugo Boss, Kering (holding company of Alexander McQueen, Gucci, Stella McCartney and others) and Ralph Lauren score much lower than high street apparel retailers (such as H&M, Inditex or Primark), with none achieving an above average score.

This echoes the findings of Fashion Revolution’s Fashion Transparency Index, published in April 2016, where Prada, Ralph Lauren and other luxury companies received some of the lowest scores.

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Longstanding public awareness and pressure, spurred from incidents of child labour in the footwear sector in the 1990s and grave health and safety incidents in Bangladeshi factories in recent years, has resulted in companies putting in place supply chain monitoring systems. However, these have a strong focus on first tier suppliers, while workers tend to be at the greatest risk further down the supply chain. Adidas, which ranked highest in the benchmark (81 out of 100 points), works in partnership with its first tier suppliers to support training for second tier suppliers and subcontractors, as well as develops models to address risks of forced labour in its third tier supply chain.

Forced labour in this sector occurs both at the raw materials level and during the manufacturing stages of apparel and footwear companies’ supply chains. The report finds that all companies benchmarked can improve in rolling out programmes that reach to all tiers of their supply chains. Companies are encouraged to promote direct hiring of workers where possible as well as to perform robust due diligence of third-party recruitment agencies. Companies are also encouraged to engage directly with supply chain workers outside the factory context, allowing companies to get a clearer picture of what is happening on the ground.

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“Despite international and brand attention on worker issues for more than twenty years, many retailers haven’t addressed the deep seeded causes of worker abuse in their supply chains. Hopefully this benchmark will help them recognise that they need to do better by the people making their clothes and shoes,” said Killian Moote, director of KnowTheChain.

We can all put pressure on brands to address forced labour and other issues by asking the question #whomademyclothes as transparency is an essential first step towards improving conditions in the supply chain.  Use the pledge at the bottom of Fashion Revolution’s home page to send a tweet to your favourite brand.

 

#Whomademyclothes at Blackhorse Lane Ateliers?

We are the first factory brand to be making authentic premium quality jeans in London for at least the last fifty years. Perhaps the first ever to be making selvedge denim garments in London.

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As a community focused enterprise, all factory employees and machinists are shareholders in the company. A place to observe and learn how jeans are created and to visit our allotment growing Japanese indigo to dye the garments.

Husseyin-#whomademyclothes

Name : Mr Husseyin

How long have you been in manufacturing? 40 years

How did you get into manufacturing ? Both my father and grandfather were tailors in Turkey for their whole lives and it influence me to do the same.

How does working here compare to other jobs in manufacturing? It is better than anywhere I have worked before.

What does working here mean to you? I have more opportunities and better life prospects.

Ms-Emine#whowmademyclothes

Name : Ms Emine

How long have you been in manufacturing? 10 years

How did you get into manufacturing ?  I learned to sew In Bulgaria and have been sewing for 10 years now. I’ve lived in London for 4 or 5 years and I am very happy to use the skills I have here.

How does working here compare to other jobs in manufacturing? It is better than any other factory I have worked in. The space is much cleaner and bigger and a much nicer place to work.

What does working here mean to you? It means I can carry on using my skills to earn a good living to make a better life for myself.

Kenan-#whomademyclothes

Name : Mr Kenan Habali

How long have you been in manufacturing? 40 years +

How did you get into manufacturing?  It is the only thing I know and the thing I know best.

How does working here compare to other jobs in manufacturing? It is better than anywhere I have worked before.

What does working here mean to you? Bread Money

Iliev-#whomademyclothes

Name : Mr Iliev

How long have you been in manufacturing? 22 years

How did you get into manufacturing?  I enjoy the job, I used to work in manufacturing in Bulgaria where I am from.

How does working here compare to other jobs in manufacturing? The conditions are much better and we are treated equally.

What does working here mean to you? It means I can come to work everyday and work hard to earn a good living

Dimitar-#whomademyclothes

Name : Mr Dimitar Conev

How long have you been in manufacturing? 27 years

How did you get into manufacturing?  I like the job, sewing and manufacturing is something I enjoy doing.

How does working here compare to other jobs in manufacturing? We are paid a lot better and the working space and conditions are a lot better.

What does working here mean to you? It means I can earn a living and afford a better standard of life.

Ali-#whomademyclothes

Name : Ali

How long have you been in manufacturing? 30 years

How did you get into manufacturing ?  It is my favourite job. I enjoy sewing and manufacturing more than any other job.

How does working here compare to other jobs in manufacturing ? This is the nicest factory I have worked in.

What does working here mean to you? It means I can earn a proper living.

Megan-#whomademyclothes

Name : Megan Fisher

How long have you been in manufacturing for ? I have been sewing for 15 years, since I was a little girl.

How did you get into manufacturing ?   My mum was always really good at sewing which really inspired me, and I enjoyed textiles classes as school, the passion just grew from there.

How does working here compare to other jobs in manufacturing ? It’s really different because everyone is really honest and open. its a very transparent company, which means we have lots of visitors to see what we do.

What does working here mean to you ? It mean that i get to live an exciting life of living and working in London.

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The antithesis of fast fashion, denim jeans are known universally as the quintessential egalitarian garment, with a slow heritage dating back 150 years. Launching in April 2016, the Blackhorse Lane Ateliers is an entirely unique factory brand and manufacturer of superior quality denim goods. Based within a tastefully renovated 1920s factory building in Walthamstow, the brand combines the production of artisan jeans with the establishment of a modern methodology for community living – Think Global, Act Local.

The key element of the Blackhorse Lane Ateliers manifesto has been to challenge the commonly held, modern day attitude of short-term gains, instant gratification and disposability, by implementing a more sustainable, ethical and transparent business model, to the advantage of the consumer. In order to keep the carbon footprint low, each pair of jeans will be produced within their London Atelier and crafted by local Londoners, using only the finest quality selvedge and organic denim, expertly sourced from Europe and Japan.

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Made in Pakistan

80% of our fashion is made by women who are only 18 – 24 years old. Sadly we only hear about these women when terrible tragedies occur, be it the Rana Plaza disaster in Bangladesh in 2013, the horrific fire at Ali Enterprises in Pakistan in 2012, or Triangle Shirtwaist Factory in New York in 1913. The hopes and dreams of the women behind our fashion are eclipsed by heartbreaking headlines that hound the fast fashion industry.

Made in Pakistan is the story of two incredibly resilient women who make our clothes. They don’t want our pity. They want us to know them. We hope this short will move you to care about them and ask #whomademyclothes.

Rubina: I am 22 years old and wanted to be a doctor. Then my father got sick, so here I am, many years later, still at a factory stitching college sweatpants and hoodies that go to America. I don’t want you to feel sorry for me. I used to be shy and scared in the factory environment. But after all the injustices I’ve seen happen here, I’ve become a labor organizer. I go to management to demand that we are not harassed, paid on time, given proper food to eat. You would not believe the things I have seen. Stitching all day long my mind wanders and I think about you often. You having fun, wearing these hoodie on campus. I wonder if you think about me ever? The woman who made that for you. I am taking English classes at night. So that one day I can at least get an office job.

Lubna: After my husband left me and my infant daughter, I had to find ways to care for her and my aging parents. So here I am, many years later working at a garment factory. As I pull threads out of hoodies and do the final inspection, I sneak glances at the clock. My days are long and I miss my daughter so much. The other women on the line help me get through my days. We share secrets and the grief that is buried deep in our hearts. When the sun starts to set, its my favorite part of the day because I get to go home to my daughter. I don’t have very many dreams of my own anymore. I just hope for a better life for my daughter. I often imagine  university students hanging out, wearing the hoodies that I helped make. I hope you know that my daughter and my life are woven into the threads of your hoodie.

 

Making of the film: Made in Pakistan is a part of Remake’s Meet the Maker series. We traveled and visited fabric mills, factories, dormitories and homes throughout the world in search of the women who make up fashion’s supply chain. So far we’ve been to Haiti, India, Pakistan and China, to sit down and eat meals, listen and learn about the triumphs and the heartaches of the women who make our clothes.

This film is personally very meaningful to me. I was born and raised in Karachi, Pakistan. I have for the last decade worked across brands, factory managers, government and unions leaders to invest in the lives of the people who made our clothes. We were fortunate to have partnered with an amazing Pakistani film crew. Our cinematographer Asad Faruqi and producer on the ground Haya Iqbal were thoughtful and persistent in capturing this story (and their recent documentary A Girl in a River has just won an Oscar!).

We hope you enjoy a glimpse into Lubna and Rubina’s life and think about them the next time you put on a hoodie or a pair of sweatpants.

Transparency is Both the Challenge & Opportunity for the Fashion Industry

The fashion industry is incredibly complex.

Fashion is a global network. From growing the cotton, weaving it into fabric, dyeing and finally sewing the garment together, each step is completed by a different group of people, in different regions and even countries. Some brands have over 500,000 different products on the market at once worldwide, thousands of factories associated with them, and millions of workers all having a hand in creating their products.

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It is positive that the fashion industry is able to support the employment of so many people, in regions where opportunities can be limited. The challenge, however, is making sure that the livelihoods of these workers are protected, sometimes even above the accepted standards in that country, and that the environments in which materials are extracted and processed are not negatively impacted by these activities. Many brands have invested significant resources to evaluate and decrease these impacts, however numerous continue to struggle with achieving transparency of their supply chain in the first instance.

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Why is supply chain transparency a challenge?

The strength of fashion brands is in providing consumers with finished products they want to purchase – it is not in growing cotton, mining tin, dyeing wool, or all other stages of production of fashion. Because of this, their supply chains are setup to primarily place orders directly with factories which produce their final products. Some brands do purchase key fabric or components to their products, however brands are towards the end of incredibly intricate networks of factories and workers. To achieve transparency, brands need to work backwards to identify these factories who have had a hand in producing the components used to create their products.

We lead projects with brands to uncover their supply chains. These projects are always an ongoing process of communicating the intent to suppliers. The focus is on building trust in that brands are not seeking to leapfrog over suppliers to secure better commercial deals with upstream suppliers, but rather, honest attempts at uncovering who made their clothes and how these were made. We have had some great successes in these projects, finding ways to decrease impacts quickly, connect brands to workers who they would’ve never been able to tell stories about otherwise (e.g., Mongolian goat herders), and build comprehensive pictures of their supply chains and their associated risks. In some cases, we find deceptive behaviour or suppliers being unwilling to share this information. The brands we work with then need to make a decision. Some have decided to make a stand that it is no longer acceptable to them to source from suppliers who do not share this information. Others are still trying to get this supply chain shift sold internally. However, in both cases, the important thing is that transparency is now a factor in sourcing, and is being discussed by both sustainability teams and commercial teams as the new basis for further impact reductions. Without having visibility to these suppliers, brands are unable to support impact reductions more upstream in the supply chain. Once visibility is established, we have seen impact reductions of all sizes, from investing in new machinery to simply adding nozzles to hoses to save resources.

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A fundamental shift is coming

By 2050, the global population is expected to reach nine billion people – all of which will not only need clothes. Climate change has already began impacting harvests for materials like cotton worldwide, and is only expected to cause further supply disruptions in the coming years. Industrial pollution too has devastated environments, with 43% of rivers in China being unsuitable for human contact (not consumption – contact). Competition for resource is ever increasing with poor yields from harvests, and even with resources we take for granted such as the groundwater level in Bangladesh dropping by multiple metres every year, requiring factories and communities to continue drilling deeper and deeper to find water.

Legislation and international guidelines are also changing worldwide which means that companies will have full responsibility for the social and environmental impacts of their supply chain from start to finish. For some brands, this will be a catalyst for action. For others who have already invested in projects to identify and support suppliers, their first mover advantage has put them in a better position to comply with these legislations, but also have created some other potential benefits. A key high-street brand recently shared that their commitment to sourcing Better Cotton Initiative cotton for their products created a space to build trust with suppliers, get to know them better, and support them with their challenges.

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Transparency as an opportunity

We must be aware that opening up an entire global industry cannot happen overnight. Instead we should celebrate some of the leaders who continually engage with their supply chains, and share with the world some of their findings (both positive and negative) and some of their stories.

Transparency will be the vehicle by which brands can identify their supply chain, engage with these suppliers and improve the environmental and social impacts associated with the production of their products. Sustainability engagement has moved far beyond a charitable exercise, it is becoming a critical business activity.

Transparency is set to be a game changer on supply chains and effective action can begin to make this a reality.

 

Stefanie Maurice, Principal Consultant, MADE-BY

Who Made You a Bombchel?

Meet Beatrice.  At 27, Beatrice is a mother to a 14-year-old daughter, an Ebola widow, and she is learning to write the alphabet in her spare time.  Now that she works at The Bombchel Factory, she is able to support herself and her family for the first time in her life.

Before she became a Bombchel, Beatrice sold fish in the market sometimes, but in her own words at our first meeting, ‘whole day I not doing nothing at home.’

Beatrice and Archel

The Bombchel Factory is an ethical African fashion wonderland based in the heart of Monrovia, Liberia that trains disadvantaged women like Beatrice how to sew contemporary garments for sale.

When I started The Bombchel Factory, I just needed a place where women would make clothes for sale in my store, Mango Rags, or for the occasional US festival. I knew I wanted to help women as much as I could, being that I am a proud woman and most of the tailors in Liberia are men. In a country where most of the women are uneducated and unskilled workers, I couldn’t have imagined that we would get to teach women how to one day write their name, like Beatrice. I didn’t expect we would find a team mama, Sis Emma, who keeps the women in line but also builds their confidence. I didn’t think we would have a future Baby Bombchel on the way from our expecting manager, T Girl. I definitely didn’t expect that we could raise $60,000 on a crowdfunding campaign all the way in little Liberia!

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Through The Bombchel Factory, I learned that fashion can do more than just transform the way a woman looks, but it can revolutionize the way she lives. The most exciting things I’ve learned from our wonderland have to do with the people who have helped to build it.

In a country that has seen civil unrest, Ebola, and everything in between, we’re excited to be ethically stitching together a silver lining for Liberia.

Who made my clothes

by Archel Bernard

A Moral Sense of Beauty

Moral. It’s not a word we use very often, especially when we talk about fashion. Fashion comes with many adjectives attached: fabulous, iconic, elegant, sumptuous, dashing, nostalgic, effortless… but moral is rarely one of them.

In 1725, Rev Francis Hutcheson wrote An Inquiry into the Original of our Ideas of Beauty and Virtue. In his opinion, an outward perception of beauty was impossible without an inner sense of beauty as well. He called this as a ‘moral sense of beauty’ and, importantly, he understood it as something which could be altered by information and reasoning.

an inquiry into the original of our ideas of beauty and virtue

In the mid 18th Century, the first examples of fashion press appeared in Paris with publications like Le Journal de la mode et du Goût. This was the start of the connection between fashion and taste, fashion and ideals, fashion and individualism. It was also the beginning of our moral disengagement as community values gave rise to individual values. The fashionable young women portrayed on its pages embodied the rise of consumer culture.

Le Journal de la mode et du Goût
Le Journal de la Mode et du Goût

This desire for new clothes was not confined to 18th century Europe. In Latin America, clothing was recognised as a symbol of social status and prestige and was manipulated by the marginal sectors of society in order to become more socially, economically, politically and culturally reconised.

An overwhelmed husband wrote to the Mercurio Peruano in 1791 setting out the precarious financial situation in which he found himself as a result of his wife’s fashion taste. He protested her need to have a different dress for every social occasion. Whilst his wife had garnered admiration from society in Lima, the husband was unable to pay his debts. For the wife mentioned in the letter, clothing had become a vehicle to make herself visible in a male-dominated society, expressing her status and social freedom.

A Merry Company c. 1780 Lima, Peru Brooklyn Museum Collection
A Merry Company c. 1780 Lima, Peru Brooklyn Museum Collection

Our desire for fashion has certainly not diminished in the ensuing 200 years. What has changed, however, is our proximity to, and awareness of, the impact of our purchases.

In the 19th Century, a sweater was an employer or middleman who abused his workers with monotonous work, unhealthy or unsafe conditions and poverty-level wages. The desire of manufacturers to pay the lowest possible wage, coupled with a huge number of rural poor and immigrants looking for work in Britain and the US, produced a climate ripe for the exploitation of workers and the establishment of the first sweatshops. Sweating came to describe work which lacked respect for the human factor. A House of Lords Select Committee on the Sweating System was established in 1889 which publicly exposed the poor conditions in which garment workers toiled. Debate over the morality of production led to unionisation and concerned consumers called for reform. For a while, things got better.

The 20th Century saw waves of trade liberalisation policies starting after World War II, resulting in the offshoring and outsourcing of production to Asia and Latin America. With the relocation of manufacturing came the abrogation of responsibility. It has been endlessly debated whether brands and retailers are morally and legally responsible for their workers overseas.

It has also been questioned whether the fashion consumer in the West is morally responsible for the poor working conditions and unsafe working practices in factories in developing countries. Many of us suspect that the clothes we wear have been made in a sweatshop. Does this affect our moral responsibility? In his book Profits and Principles: Global Capitalism and Human Rights in China, Michael A Santoro argues that ‘consumers are a very big part of the web of moral responsibility for human rights. Ultimately it is consumers who wear the shoes and clothes manufactured in sweatshops… What is needed is a real partnership between companies and consumers, based on a very simple moral compact. Companies must agree to manufacture products in compliance with human rights codes and consumers must agree to place monetary value on such compliance. Both sides of the compact are necessary to safeguard human rights’. In other words, equity for all must become a universal standard and we all bear responsibility for ensuring this happens.

My relative Dyddgu Hamilton (pronounced Dithky) was a close friend of Hilaire Belloc and his wife Elodie. Dyddgu became Belloc’s secretary and subsequently his lifetime correspondent – there are hundreds of letters between them.

Dyddgu Hamilton Hilaire Belloc letter
17 May 1907 Letter from Hilaire Belloc to Miss Dyddgu Hamilton

I’ve been a voracious Belloc reader for many years – he was a prolific writer with well over 100 published books. I recently came across this quote he wrote in the Sahara, and it struck me that the description of the barbarian could so easily apply to the fast-fashion addict who takes no responsibility and gives no thought to their expanding wardrobe.

‘The Barbarian hopes – and that is the mark of him, that he can have his cake and eat it too. He will consume what civilization has slowly produced after generations of selection and effort, but he will not be at pains to replace such goods, nor indeed has he a comprehension of the virtue that has brought them into being…. We sit by and watch the barbarian…We are tickled by his irreverence ..we laugh. But as we laugh we are watched by large and awful faces from beyond, and on these faces there are no smiles.’

Returning to Frances Hutcheson’s philosophy of beauty, his views are reflected in the worldview of indigenous peoples in the Andes where something which is beautiful is typically something which is well-balanced, something ayni. Everything in the Inca world was based on ayni, a system of exchange based on mutual respect and justice with other communities and cultures throughout their vast empire. Ayni has survived the conquest and capitalism and is still widely practised today. Beauty is about balance, and what is sustainability if not finding a balance between the desires of our generation and the needs of the next?

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Before we can rediscover a ‘moral sense of beauty’ on falling in love with a new dress, we need to know that there is equity behind its beauty. To know that there is equity, we need transparency. We cannot hold the many stakeholders in the fashion supply chain to account until we can see them, and we cannot start to tackle exploitation until we can see it. That’s why Fashion Revolution is asking the question #whomademyclothes. We want to know that the clothes we buy are beautiful in every way.

 

Resolutions that Matter: Working Towards a Better Future

Inés is from Mexico and she lived there until one day her uncle —who lived in LA with her aunt at the time— got into a horrible car accident. He was the sole source of income and Inés’ aunt was left with no other option than urge someone from her family come urgently and help. So Inés did. She uprooted everything she knew and left her family and friends. She risked her life to travel to a country she did not know to live on the margins of society and work very hard for little pay, just to help her family survive through a bad patch.

But this is not a story about Inés. This is about thousands of women refugees and immigrants just like her coming to the United States because they have been driven to abandon their home countries in search of a better future. The details change but the themes remain the same. They also have all experienced tremendous hardship. They have all abandoned their homes, families, and the people they love to come here. They have not had the luxury of gaining a good education – most of them do not even have a high school degree or even a GED. They live in such frugal conditions that planning for the future is impossible. And yet, you’d be hard pressed to meet more hopeful women and mothers.

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I have heard the stories of their plights repeatedly. These women are at an impasse because without a basic education such as a GED, it’s difficult to get work.

This is why we created Vavavida, to find real solutions to the problems underprivileged women face. Inés is the reason that we exist. But last year, we weren’t helping women like Inés. You see, Vavavida is an ethical fashion e-tailer of beautiful jewelry and accessories that was focused on empowering women’s economic future abroad. We retailed products made by co-ops of artisans in developing countries following the fair trade principles.

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Fair trade is quickly becoming the quality standard with commodities like chocolate, coffee, tea and bananas, but it often overlooks workers in first world countries like the United States.

In 2015, we resolved to bring fair trade opportunities to underprivileged women and refugees like Inés here in our home base of San Diego, California. Vavavida partnered with Jennifer Housman, a jewelry designer and a volunteer with PCI to create an artisan co-op of refugees here in the United States. This co-op will give them an opportunity to work from home in conditions where they can work as little or as much as they can any given day and be rewarded with a fair pay for their work. This way, they are empowered to take charge of their own future and do not have to give up money or family time by putting their kids in daycare.

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We teach women like Inés to design and make jewelry inspired by the artistic traditions and designs of the regions where they come from. This was our 2015 resolution and we are proud to see the pilot program become a reality. In 2016 we resolve to continue to invest in these women and this program.

What do you resolve for 2016? Please share in the comments section below.

Antoine Didienne is the co-founder of Vavavida, a line of ethically made fashion jewelry items that give back.

Ethical Fashion 2020: a New Vision for Transparency

On Monday 29 June 2015 in the UK House of Lords, industry leaders, press and political leaders attended the roundtable debate Ethical Fashion 2020: a New Vision for Transparency. The aim of the event was to help to shape a vison of what transparent supply chains could look like in five years time and set out what steps are needed to transform the fashion industry of the future.

The event at the House of Lords, now in its second year, was co-hosted by Fashion Revolution, the Institution of Occupational Safety and Health (IOSH) and the All-Party Parliamentary Group on Ethics and Sustainability in Fashion.

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Introducing the event, IOSH Chief Executive Jan Chmiel said

“Transparency matters because it can drive improved workplace standards. It can also increase recognition of good health and safety performance. And importantly, it can help ensure more people view health and safety as an investment, not a cost – one that saves lives, supports business and sustains communities. Whereas, a lack of transparency can do the reverse. Crucially, it can mean that firms don’t know the factories that are supplying them, so they can’t actively manage their risks – potentially leading to tragedy, disaster and business failure”.

Co-founder of Fashion Revolution, Carry Somers, set the scene as to why transparency is a crucial issue to address over the next 5 years

“So much is hidden within the industry, largely because of its scale and complexity. The system in which the fashion and textiles industry operates has become unmanageable and almost nobody has a clear picture how it all really works, from fibre through to final product, use and disposal.

The low or non-existent levels of visibility across the supply chain highlight the problematic and complex nature of the fashion industry. A few brands have received a lot of public pressure to publish information about their suppliers and some have responded by disclosing parts of it. Yet, the rest of the industry remains very opaque. It’s not just brands; it’s the myriad other stakeholders along the chain too.  We believe that knowing who made our clothes is the first step in transforming the fashion industry”.

The two hour debate, chaired by Lucy Siegle, acknowledged where progress needed to be made, highlighted opportunities for change and set out a vision for how the fashion industry could and should look by 2020.

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Some of the key points made by the speakers are set out below:

Peter McAllister, Executive Director of the Ethical Trading Initiative

 

Rob Wayss – Executive Director of The Bangladesh Accord

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Baroness Young of Hornsey – All-Party Parliamentary Group on Ethics and Sustainability in Fashion.

 

Simon Ward – British Fashion Council (BFC)

 

Garrett Brown of the Maquiladora Health and Safety Support Network

Finally, Lucy Siegle asked the panellists what one thing would make a massive difference by 2020?

Garrett Brown: The Accord model of public discoloure is critical. Brands have to disclose where their factories are and tell us about the conditions.

Simon Ward: A lot of big and complex change is required. We need a magic story to tie it all together so it is understandable.

Baroness Lola Young: Information leading to activism. Supporting organisations like Fashion Revolution which are build on the work of other organisation like the EFF, ETI, Labour Behind the Label. Information needs to be acted on and we need coalitions like Fashion Revolution which can lobby for change.

Rob Wyass: Audits, credibly performed

Peter McAllister: The ETI has made a commitment to develop a public form of the audits of their companies which we hope will showcase some of the best performers.

After the debate, guests adjourned to River Room, overlooking the Thames, for a drinks reception and networking. Baroness Lola Young and Lord Speaker, Frances de Souza, both gave speeches at the reception and many of the guests were filmed for an upcoming series of mini films being produced and directed by Fashion Revolution as part of the European Year for Development.

The event at the House of Lords brought together many of the key people from within the fashion industry and beyond who are at the forefront of creating meaningful change. The challenge now is to translate the vision set out for transparency in 2020 into a reality in order to transform the fashion industry of the future.

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Photo credits: Arthur & Henry, Zoe Hitchen, Orsola de Castro and IOSH

 

Fabric of the Nation

How can men recognise the contributions of female garment workers in Bangladesh?

Mahbub Rahman, a student at Dhaka University, was whiling the sultry afternoon away on a rooftop a few months ago when he overheard a conversation that made him sit up.

Mahbub, 23, believes that attitudes of men need to change
Mahbub, 23, believes that attitudes of men need to change

 

“Four female garment factory workers were there, discussing their problems with their families. Despite earning money, they still had difficulty gaining respect in their husbands’ family, and so on….”

Those comments stuck with him for a long time after.

“It struck me that that was genuinely the scenario that was so problematic in our country. Despite earning money and contributing to their families they had no recognition, no personal life, and people refuse to talk to them as they are poor.”

Bangladesh’s export trade is dominated by the ready-made garments (RMG) industry. It became the first multi-billion dollar manufacturing and export industry in Bangladesh in 2005, accounting for 75 per cent of the country’s earnings. Over 80 per cent of the garment workers in Bangladesh are female.

“The participation of women in the RMG industry, as well in other sectors, is on the rise. At a bank where I did an internship, 25 out of 30 employees are female,” Mahbub noted.

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Anna Troupe, Head of the Fashion Department at BGMEA University of Fashion and Technology (BUFT), with participants from the RMG industry and volunteers on a pilot project

 

“But opportunities most women to gain social recognition or creative expression through leisure activities are still limited. For me, the main problem that women face is that many of them remain confined within the boundaries of their rooms.”

Despite the significant impact of organisations like Grameen Bank and the BRAC that have done much to address issues of gender equality, Mahbub believes that women continue to remain on the bottom rungs of the social ladder due to the poor mentalities that men possess.

“The main problems still reside within the family. The approach towards women in our country is still too mean. We need more organizations to work towards women empowerment, promoting the idea that we should treat women fairly as fellow human beings.”

Even now, if a woman says that she is planning to start a business, people will mock or discourage her.

“People say, ‘Oh no! You can’t do that! Business is only for men, you have to take a lot of risk and suffer a lot of pressure, and you have to go to many places and stay out till late at night!”

“But I think that even poor and less educated women have the means and the ability to start their own businesses if they want to.”

Even though more female university students like Mahbub’s schoolmates are now working proudly in multi-national corporations or local organizations, even a woman from an educated family often has to face such obstacles if she proposes the idea of becoming an entrepreneur.

“The main problem women are facing is that they are confined within the boundary of their room. But they are also innovative people who can lead an organization or even a country. Yet, they don’t get the chance!

Spurred by his belief that it is the psychological attitudes of men towards women that can best bridge the gender gap in his counry, Mahbub joined Lensational in February as a programme leader, working with female employees in the RMG industry to find means of expression through photography.

With participants and volunteers at the photography workshop
With participants and volunteers at the photography workshop

 

I wanted to become involved with an organisation that can at least help them to think — “yes, I can do that.”

It is that crucial mental shift — so very lacking due to the discouraging attitudes of men — that can help women share their story with the world, learn about their rights, and achieve their true potential.

Lensational will be returning to Bangladesh in May 2015 to equip 10 factory workers and 8 surf girls with permanent access to cameras. Read more about our project here.

Mahbub completed his undergraduate degree in Marketing from the University Of Dhaka in March 2015 and is preparing to start his MBA degree in May. Now based in Dhaka, Bangladesh, he joined Lensational in February 2015. He is also Head of Brand Promotion and Communication at the Dhaka University Social Business Society (DUSBS).