FASHION REVOLUTION
Netherlands

Willa’s impetus for change came in 2010, when the denim company she was working for went bankrupt and her professional life was completely upturned. She took the opportunity to step back and really examine herself, the work she was doing, and her contribution to the world. Willa seized such an opportunity, and the result was W.Green, a branding & communication agency focusing on fashion, food and lifestyle. Having seen the failures of the fashion industry up close and in person, Willa finds herself drawn to modern, conscious brands and being able to spread their message - in a more sustainable and conscious way. Willa’s roots in fashion are deep and strong, and her personal approach to fashion includes finding a way to create both beautiful and sustainable garments and products. W.Green’s motto is ‘Ethics + Aesthetics. Willa is often featured in numerous leading Dutch magazines such as Vogue, Glamour, ELLE, Marie Claire, Grazia and Prestage as well as National Newspapers. She has been nominated for the Marie Claire Sustainable Award, the Red Hot Women Award and was Awarded with the Glamour Woman of the Year – For a Better World Award in 2014. She appeared on Dutch National TV several times as an expert on Sustainability and also gave a TEDxTalk about Sustainable Fashion in 2013. Since July 2020 Willa works as Creative Director at femcare brand Yoni.