FASHION REVOLUTION
South Korea

Soyoung started her career in fashion. Working as a designer, she became aware of the impact of fashion on human labor and climate. She has worked for Seoul Institute for nearly a decade. While traveling in Indonesia with her son, she witnessed huge mountains formed from discarded clothes, and rivers polluted by nearby factories. She wants to do something for our planet. She is currently pursuing an MBA at the University of Seoul.

Erin Hughes is a designer, teacher, and passionate advocate for ethical and sustainable fashion. Originally from the UK, Erin has lived in South Korea for nearly a decade. In 2020 she started her own vintage and upcycled fashion brand, Hues. Erin holds an MA in Textile Design Innovation from Nottingham Trent University.

Hyunji, with backgrounds in fashion design and strategic business management, works at a fashion B2B e-commerce company. Her interest in sustainable fashion sparked from a simple reason: the weather got radically hotter in recent years! She believes that the fashion industry and consumers must change together to stop the exploitative practices. To make changes, she joined Fashion Revolution South Korea.

Haeun is the Founder of the sustainable designer brand Nueahmik; and is a sustainable fashion YouTuber, Kikky 키키. The fashion industry is connected to all of our lives and has a great impact on us, so she thinks we should lead this great influence in a good direction. She became interested in sustainable fashion through the #whomademyclothes campaign, and as a member of Fashion Revolution, she wants to help more people change. 저는 지속가능패션 디자이너브랜드 ‘누아믹’의 대표이고, 지속가능패션유투버 ‘Kikky 키키’로 활동하고 있습니다. 패션 산업은 우리 모두의 삶과 연결되어 있고 그만큼 우리에게 미치는 영향도 굉장히 크기 때문에, 이 큰 영향력을 선한 방향으로 이끌어 가야 한다고 생각합니다. 제가 #whomademyclothes 캠페인을 통해서 지속가능패션에 관심을 갖게 된 만큼 Fashion Revolution 팀원으로써 좀 더 많은 사람들이 변화할 수 있도록 돕고 싶습니다.

Shelby is an active member in the sustainable fashion community in Seoul, Korea. She is always seeking to engage with others in her local community by sharing knowledge and resources that pertain to the critical link between sustainability and fashion. Initially from Toronto, Canada, Shelby moved to South Korea to study consumer culture and to analyze how various countries around the globe are making efforts to engage and build towards a more sustainable future in fashion. Shelby graduated from the University of Ottawa with a Bachelors of Social Sciences with a focus on International Politics, Sociology of Fashion and Gender Studies. Furthermore, Shelby has a completed her certification of Design, Science and Value in a Sustainable Clothing Industry with the University of Wageningen located in the Netherlands. Eager to pursue her Masters in Fashion Styling and Communications, Shelby intends to focus her studies on bridging the gap that currently falls between sustainability and styling. This will be accomplished by sharing and engaging with others the importance of conscious consumerism. Shelby is honored to be working alongside the members of the South Korea team that represent Fashion Revolution.

Seungmi has gained her career experience in fashion manufacturing companies dealing with global SPA fashion brands like GAP, Old Navy, and H&M. During her career she realised the need for a sustainable approach within the apparel manufacturing system and its production processes. This notion led her to pursue her master study in Fashion Business Futures at Nottingham Trent University in 2014, with her thesis titled “Corporate Social Responsibility: Investigation into the effectiveness of current practices in the fashion industry”. She also participated in ECOLUXE London as a fashion show coordinator assistant. Now a mother of two kids, her aspiration continues to grow for making a more sustainable fashion world.

Juhee Seraphina Yu is a fashion merchandiser in a garment manufacturing company. She has worked for American retailers for nearly a decade. Her experience has helped her to understand the overall apparel manufacturing environment as well as the global fashion movement. She is originally from South Korea, but gained a fashion business degree from the UK, Nottingham Trent University. Ethical and sustainable fashion sessions brought her to think about the virtuous circle of the fashion industry. She wants to get involved and wants to express how the fashion industry impacts on our planet and people.