Maja Pavlek

Maja is a great supporter and advocate of Conscious fashion. She has graduated on the subject of Conscious fashion at the University of Southern Denmark. In her master thesis she was investigating „ Why Croatian conscious consumers consume Conscious fashion?“.  Her interest in Conscious fashion refers to understanding consumers and changing their consumer habits in terms of fashion consumption. Conscious fashion puts an emphasize on consumers that are understanding how big is the negative impact of fashion industry on people , animals and environment, whilst based on aforementioned understanding they are making conscious consumption decisions.  Maja believes if we educate consumers about negative impact of fashion industry, we are opening the possibility for consumers to go support Slow fashion movement and Ethical, Sustainable, Eco, Conscious fashions. It is time that we as consumers understand the we have the power of making conscious consumer decisions and that this is the way for changing the face of the fashion industry into a direction of positive change.  Let a positive change happen today.