FashMash Pioneers: Centring justice in fashion with the #PayUp campaign

By Fashion Revolution

3 days ago

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When COVID-19 hit last year, fashion brands refused to pay for an estimated $40 billion worth of finished goods. The catastrophic result saw millions of garment workers laid off around the world, resulting in the largest humanitarian crisis the sector has ever seen.

The #PayUp campaign was introduced in March 2020 to try and combat that. It held brands to account for paying for the orders they had cancelled, recouping an estimated $15 billion in the process. It's a huge achievement, but there's still a long way to go. The latest incarnation of the campaign, #PayHer, accordingly zones in on the role of gender justice and regulatory reform around wages.

Join FashMash founders Rachel Arthur and Rosanna Falconer for an evening with the brains behind the work. Ayesha Barenblat, founder and CEO of non-profit organisation Remake, will talk about why centring justice in the fashion conversation is so crucial and how she is lobbying brands to change the way they operate.

Eight years on from the Rana Plaza disaster, and hosted during Fashion Revolution Week, our aim is to explore how we remove exploitation as our industry's status quo. We'll discuss what's happening on the ground from Bangladesh to China, not to mention with Boohoo in Leicester, and also dig into why advocacy trumps ethical consumerism.